"Hit 'Em First" — 181st Field Artillery Regiment
The Shropshire Gunners. First across the Rhine. First across the Elbe.
Wear the crest of one of WWII's most storied British artillery regiments — the 181st Field Artillery Regiment, Royal Artillery. Originally raised as infantry from the Welsh Borders, the Shropshire Gunners were converted to field artillery and went on to make history in the North West Europe campaign, becoming the first British field artillery regiment to cross both the Rhine and Elbe rivers.
The regiment's bold DUI — three rampant lions on gold, flanked by a saguaro cactus — and its defiant motto "Hit 'Em First" are rendered in full color on a premium long sleeve tee built for everyday wear.
Garment Details
- 100% soft ring-spun cotton
- Double-needle stitching throughout for lasting durability
- Coverseamed neck with lay-flat collar
- Tag-free neck label for all-day comfort
- Shoulder-to-shoulder tape for shape retention
- Comfortable rib-knit cuffs


